Kia’s New Logo: Good or Bad Design?

Adekoya Tunde
2 min readDec 13, 2022


There seems to be a lot of talk about KN cars. If I didn’t know better, I might think KN cars are a new brand of automobile that recently hit the market. To my surprise, it is a company that I have been familiar with for as long as I can remember.

Kia’s old logo

The old Kia logo

The old logo was created in 2012 and was used for less than a decade. It showcased a new era for Kia, leading to their tagline “the power to surprise”. This logo was later changed in the year 2021. I was of the perception that Kia did not want to shock the world any more. However, I thought wrong.

Kia’s new logo

The new Kia logo

The current logo was designed in 2021, giving rise to an innovative time for Kia. This symbol created controversies that prompted individuals to ask and search for ‘kn-car’ instead of Kia cars…talk about the power to surprise. Furthermore, they decided to change their tagline to ‘movement that inspires’. In my opinion, I do believe the logo did serve its purpose which is to do a total makeover of the Kia brand

A proposed Kia Logo

A proposed Kia logo

As someone who is a fan of the new Kn cars…I mean Kia cars, creating something that people are familiar with and readable is important when rebranding. I decided to propose this design as an option for the reason that if you search ‘Kn cars’ online, you see Kia cars, which is not favourable for Kia. Furthermore, I believe the proposed logo is a better choice. To see a Behance presentation, follow this link:

📌 Follow me on Twitter & LinkedIn & Instagram & TikTok & GitHub for more content.